If less people choose to buy the product and they choose to make their own instead, are you really helping anyone by lowering the value of premade test tube water solutions? While companies do lower prices to try to compete with each other, this form of toxic competition tends to impact the entire industry negatively and ant-keeping is already a very niche hobby. It is my opinion that "large" corporations like byFormica, tarheelants and antscanada are crucial in order to keep the hobby thriving as they are the ones who offer opportunities for beginners to enter the hobby.
How does offering a cheaper solution not help anyone? If it is cheaper to keep ants, it will be more accessible to more people and thus may grow in popularity. I do agree that "large" businesses are beneficial because economy of scale will make everything cheaper. However, the businesses you listed are far from big enough to do that. Further, they may hurt the community by making ant keeping seem more expensive than it actually is through over-priced merchandise. It's like if grandma just uses a computer to browse Facebook and use email. If she goes into a computer shop, the employees can take advantage of her in two ways: she doesn't know the price of products so they can overcharge her, and she doesn't know what she actually needs so they can sell her things she doesn't need. Misleading grandma into buying a $1000 computer when she only needs a $200 netbook is predatory and immoral.
Many things are considered "overpriced" by some people. In my opinion, Apple products and Beats headphones are all overpriced. Better performing hardware can be purchased for a fraction of the price of these devices, and so I make the personal decision not to buy them. And yet Apple remains one of the most profitable companies in the world, because there are people who will still buy their products. It's the exact same case with drtmiller's products. I'm sure many people find them overpriced. These people will make the conscious decision not to buy them, but there will also be people who do chose to buy them. Now if nobody decided to buy byFormica products, I'm sure the company would lower its prices in order to increase profits. However, since the company has maintained the price of the product we must assume that plenty of people are indeed buying this item, and so it is worth whatever amount he is selling it for.
I'm glad you brought this up. The success of Apple and Beats is due to their ability to mislead consumers with deceptive marketing. For instance, Beats are in fact low quality headphones that have been marketed to have a prestigious image. Beats also employs deception, such as adding metal weights to give an illusion of build quality. I would argue that AntsCanada and byFormica also employ deception and/or rely on ignorant consumers to drive revenue. For instance, as mentioned here, AntsCanada selling test tubes for over 100x their cost. However, since this thread is about byFormica I will talk more in-depth about that.
1. byFormica uses advertising buzzwords such as "natural, wholesome, non-GMO", etc. Most of these words are misleading buzzwords with no real meaning, while factual phrases like "non-GMO" have no evidence to support the validity of this claim.
2. byFormica inappropriately uses federally regulated labelling phrases, such as "excellent source of" without meeting the requirements to do so. Pet and animal foods are both regulated by the FDA.
Excellent source excerpt: https://www.ecfr.gov...#se21.2.101_113
3. byFormica uses the phrase "Safety Information: This product is not a toy, and is recommended for professional consumer use only." to describe a product that is a dyed sugar-water. An odd phrase for such a product, perhaps intended to boost credibility by sounding professional/industrial.
4. byFormica products are branded with a registered trademark logo. Registered trademarks are trademarks that are officially registered and accepted by the national trademark office, in this case the United States Patent and Trademark Office. byFormica trademarks do not appear to be registered in the Trademark Electronic Search System (TESS). If I am in error, please direct me to the entry. If it is not registered, yet products are bearing the registered trademark logo, it is potentially trademark fraud and therefore a violation of federal law.
Trademark info here: https://tmep.uspto.g...900d1e1285.html
TESS can be found here: https://www.uspto.go...demark-database
5. When confronted about the efficacy or credibility of the products, the response is hostility rather than hard data to support the product. Although hostility is an understandable defensive response, it looks unprofessional, especially when the thread is purged of these posts afterwards. However, lack of objective data is the most troubling.
6. Consumers are mislead into thinking that byFormica is more professional than it is. The previous post referred to it as a "large corporation". Correct me if I am wrong, but as far as I know byFormica is one person manually mixing and filling bottles in his home. Comparing this to a large corporation such as Apple is incredibly disingenuous. It is a home business. Even comparing it to a mom and pop shop is not appropriate, because they usually have a separate business building and employees. byFormica uses Amazon for its products. I wager the average consumer does not know that anyone can be "Fulfilled by Amazon" if they pay the necessary fees. Thus, a presence on Amazon may give byFormica more credibility compared to it's own website like Tarheel. The fees for fulfillment are offset by the overcharged products.
7. byFormica aggressively advertises products to newly registered members of this forum. New members are ignorant. They may be mislead into thinking that these products are necessary, and may not realize that they can easily be created at home for a fraction of the cost. If they want to buy it after understanding the alternatives that is their decision, but they should be aware of the choice.
I presume that Hanlon's Razor applies here and that these are mistakes and practices from inexperience, but they are still troubling. To make it clear: I do not believe that drtmiller is intentionally malicious. Although most companies engage in dishonest advertising, it does not excuse drtmiller. If he was more clear with his data and engaged in more ethical advertising it would reduce conversations like this one.