Our partnership doesnt really have any kind of specifics tied to it other then (but not limited to) me distributing for him. You are right, targassi. I could create my own feeders (which i have, and will continue to offer), liquids (which i have) and other additives. The issue with having to also spend time on researching and creating those items GREATLY reduces the amount of time i can spend on creating the items you guys desire, such as new formicaria.
It's no secret that terry makes the best liquids, barrier and feeder in the hobby. So why go against it? His product goes great in my store, and it enhances the use of any item you buy with it. With distributing his product it helps both sides. He has another outlet for his product, as well as another company regularly reviewing and advertising his products. I in turn get some great product to offer in my store, and help with the sales and distribution of my product. It's a win/win situation for both parties involved.
As for terry, he doesnt lack in the advertising department, he would just rather spend less time doing so and concentrate more on his product. He and i spend a lot of time researching and developing our product and this allows us to continue and stay on track.
And if you know me, i'm all about tying this hobby and the companies that come along all together.